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Jung Woo Sung Has Not Signed Any Advertising Contracts Last Year – Here’s Why

Michelle Kang Views  

Actor Jung Woo Sung, recently confirmed as the biological father of Moon Ga Bi’s child, has not signed any advertising contracts since 2023. On Tuesday, the YouTube channel Behind_Master discussed the actor’s current advertising contract situation.

Jung Woo Sung has typically signed an average of three to four advertising contracts each year. However, since his last major campaign for NHN’s Hangame in 2022, he has not secured any new deals.

Despite the box-office success of the film 12.12: The Day in 2023, Jung Woo Sung has remained absent from the advertising scene. Lee Jin Ho sought expert opinions of industry professionals on whether the birth of an out-of-wedlock child could potentially violate dignity clauses commonly included in advertising contracts.

Attorney Roh Jong Eon explained, “When it comes to advertising contracts, the specifics of the contract need to be reviewed. While each contract may have a different format, it’s common for such agreements to include clauses that allow for termination in the event of a situation that causes public controversy.”

He continued, “There could be debate over whether the birth of an out-of-wedlock child would breach such a dignity clause.”

Roh added, “However if it’s revealed that an individual fathered a child out of wedlock while involved with someone, it could certainly be considered a violation of the dignity clause.”

Roh further explained, “While it might be ambiguous to say that simply having an out-of-wedlock child causes social controversy if it’s revealed that the child was conceived while in a relationship, that situation could potentially lead to a public scandal.”

From a legal standpoint, he noted, “Choosing not to sign advertising contracts proactively to avoid potential disputes seems like a rational decision. It can be seen as a precautionary measure to prevent future issues and to prepare for any challenges.”

Roh also discussed the liability for damages in advertising contracts. “The responsibility for damages due to a breach of the dignity clause depends on the contract itself,” he said. “Many contracts include penalty clauses. Typically, damages are calculated as two to three times the amount of the advertising fee.”

Instagram@iamchocobi

On Friday, Moon Ga Bi shared a heartfelt Instagram post revealing that she had decided to embrace motherhood to live a more ordinary and fulfilling life. She wrote, “I gathered the courage to live a life filled with love and happiness as a healthy mother.”

On Monday, Dispatch reported that Moon Ga Bi’s child’s biological father is actor Jung Woo Sung. Jung Woo Sung’s agency, Artist Company, confirmed the news: “It is true that the child Moon Ga Bi revealed on her social media is Jung Woo Sung’s biological child.”

Jung Woo Sung’s agency also provided a statement regarding the child’s upbringing. “We are currently discussing the best approach to parenting to ensure the best possible outcome for the child. As a father, he will take full responsibility for raising the child.”

However, they clarified, “They are not getting married. We cannot confirm details regarding their relationship, nor whether they are currently dating.”

Reports suggest that Jung Woo Sung and Moon Ga Bi grew close after meeting at a gathering in 2022. Moon Ga Bi is said to have become pregnant in June of the previous year and gave birth in March. Sources close to the situation revealed that Jung Woo Sung personally chose the baby’s name and has been actively involved in discussions about the child’s postnatal care and financial support.

 

Michelle Kang
michellekang@insightmsn.com

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