SEVENTEEN Celebrates 10 Years with ‘HAPPY BURSTDAY’ and Historic Hollywood Spotlight

Pledis Entertainment announced on Thursday that The Hollywood Reporter has selected SEVENTEEN as its digital cover stars for the May issue. Previously graced by Ariana Grande, Pharrell Williams, and Adele, the coveted cover now features a K-pop group, underscoring SEVENTEEN’s growing influence in the international music scene.

For the photoshoot, the members of SEVENTEEN showcased their versatility, delivering bold yet sophisticated looks that perfectly matched the grandeur of their accomplishments.

The Hollywood Reporter praised SEVENTEEN as “the world’s most successful K-pop band,” spotlighting its worldwide impact. From sold-out stadium tours to dominating U.S. music charts and headlining major festivals in places like Germany and Mexico, SEVENTEEN has firmly established itself as a global force in music.

Musical Evolution Unveiled in Latest Album

The magazine also noted that while SEVENTEEN seems to have already conquered the global stage, their ambition shows no signs of slowing down. The group’s fifth studio album, HAPPY BURSTDAY, reflects a deep sense of artistic evolution, with the members diving into more introspective and personal themes.

In an exclusive interview, SEVENTEEN shared, “We’re ready to blaze new trails from this fresh starting point. Our music has always been created with sincerity, and we want to share our unique stories with the fans who’ve supported us. As SEVENTEEN, our only mission is to give our absolute best.”

Since its comeback on Monday, SEVENTEEN has been generating buzz across the global music landscape.

British music outlets have given glowing reviews of HAPPY BURSTDAY. Clash described the album as “a bold work harmonizing energy, individuality, and reinvention.” Meanwhile, NME called it “a gift from SEVENTEEN to their fans” and “a bridge connecting the group’s past and future.”

10th Anniversary: A Decade of Excellence

As SEVENTEEN celebrates its 10th anniversary, the group is commemorating the milestone with a series of special events.

In a groundbreaking moment for K-pop, SEVENTEEN became the first K-pop group to perform at Seoul’s iconic Jamsu Bridge on the Han River. The performance, part of its comeback show BURST Stage held on Sunday, offered fans a once-in-a-lifetime experience, further cementing the group’s place in global music history.