Jennie Holds #1, Wonyoung & Yujin Climb—Here’s June’s Most Powerful K-pop Girls

According to the June 2025 Girl Group Individual Brand Reputation Analysis by the Korean Corporate Reputation Research Institute, Jennie of BLACKPINK has secured the top spot.

Following her are Jang Won Young of IVE in second place and Ahn Yu Jin, also from IVE, in third. The analysis, which examined brand big data from 725 girl group members and analyzed a total of 102,817,333 data points between May 22 and June 22, 2025, showed a slight 0.98% decline compared to the previous month.

The Brand Reputation Index is calculated by combining several factors: participation, media, communication, and community indices. This index measures the impact of consumers’ online activities on brand consumption, providing an objective way to gauge the public recognition and influence of K-pop girl group members.

Detailed Analysis of Top-Ranking Members

BLACKPINK’s Jennie remains in the #1 position with a brand reputation index of 6,768,209, which breaks down as follows: Participation Index of 1,034,259, Media Index of 1,001,781, Communication Index of 2,146,303, and Community Index of 2,585,865.

Despite experiencing a 28.60% drop from her May index of 9,479,200, Jennie has maintained her position as the most recognized girl group member.

Jang Won Young of IVE ranks second with a brand reputation index of 6,413,541, comprising a Participation Index of 1,438,267, a Media Index of 1,321,360, a Communication Index of 1,821,454, and a Community Index of 1,832,461.

Her score has increased by 3.26% compared to May, narrowing the gap with Jennie.

Ahn Yu Jin, also from IVE, holds third place with a brand reputation index of 3,948,614, which is broken down as follows: a Participation Index of 838,951, a Media Index of 987,951, a Communication Index of 989,312, and a Community Index of 1,132,401.

Although her index has dropped by 18.83% compared to the previous month, she remains a strong contender in the rankings. Winter from Aespa saw a remarkable rise, securing the 4th position with an index of 3,713,338, marking a 35.01% increase from the previous month. In contrast, Rosé from BLACKPINK experienced a significant 42.32% decline, with a brand reputation index of 3,169,855, placing her 5th.

Brand Keywords and Analysis

Koo Chang Hwan, CEO of the Korean Corporate Reputation Research Institute, commented on the findings: Brand consumption dropped by 16.41%, and Brand issues decreased by 13.17%. However, brand communication increased by 0.25%, and brand diffusion grew by 11.95% in the June analysis.

For Jennie, the top-ranked member, the brand keywords included overwhelming, donate, and win. Other prominent keywords in her analysis included “ruby,” “best album,” and Jennie’s style. Notably, Jennie also maintained a high positive sentiment ratio of 90.28% in public perception.

The top 10 Rankings (6th to 10th) are Red Velvet’s Joy, Girls’ Generation’s Taeyeon, IVE’s Rei, Cignature’s Jeewon, and BLACKPINK’s Jisoo.

This diverse mix of K-pop icons from various groups across different generations highlights the vast fan power and wide-reaching public recognition these artists enjoy.

The latest survey also revealed the Top 100 Individual Brand Rankings for girl group members. This list features popular members from groups such as Aespa, Red Velvet, Oh My Girl, TWICE, and Le Sserafim, highlighting the broad appeal of K-pop across generations and groups.