Apple recently unveiled an upgraded iPad Air featuring the new M3 chip, marking the first major update to the device in ten months. However, in a move that caught attention, the tech giant has also discreetly raised the prices of its iPad Pro models in South Korea.
On Tuesday, Apple increased the prices of its existing 11-inch and 13-inch iPad Pro models, with some significant hikes. Prices rose between 100,000 and 200,000 won (roughly $69 to $139) across different models and storage capacities. For example, the 11-inch 256GB Wi-Fi model now costs 1,599,000 won (around $1,108), up from 1,499,000 won (about $1,039). Meanwhile, the 2TB version of the same model jumped from 2,999,000 won (around $2,078) to 3,099,000 won (approximately $2,147).
Similar price increases have been applied to the cellular models and larger 13-inch variants. The 13-inch iPad Pro models, now priced well over 2 million won (about $1,386), saw consistent increases of 100,000 won (around $69) across all storage options for both Wi-Fi and cellular versions.
The price hikes have caught consumers’ attention, with many expressing frustration. Online comments range from relief at having purchased earlier to disbelief that an iPad now costs more than some refrigerators. One user shared that the price had nearly doubled since they bought theirs three years ago with a student discount for 1,000,000 won (about $693). Critics also point out that, even after accounting for taxes, the prices in South Korea are still notably high compared to those in the U.S.
This price increase appears part of Apple’s ongoing strategy involving exchange rates and pricing policies. The company faced similar backlash last year when it launched the iPhone 15, maintaining prices based on the previous year’s exchange rates even as the won-dollar ratio became more favorable.
As Apple continues to adjust its pricing strategy in global markets, consumers and industry experts are left questioning the fairness of the company’s international pricing practices.
Comments0